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The Postpartum Doula Academy
Creating Your Doula Business
Welcome! Naming your business & creating online presence (19:47)
Paperwork
Setting Rates & Creating Packages (29:51)
Contracts (45:07)
Business 101 - Getting Started (57:38)
Networking
How to Leverage Networking to Build Your Referral Base (19:28)
End of Year Analysis of Referral Sources (22:08)
Networking 101 with Jodi Congdon (53:56)
Relationship Marketing (Networking) with Danielle Eaton (52:05)
Working with Clients
What to do on your first day with a family (10:17)
Five Things to Do During Every Postpartum Doula Visit
Maranda Bower - Helping our Clients get Optimal Postpartum Nutrition Guest Expert (39:43)
Competition - Dealing with Other Doulas
Other Doulas (10:56)
Social Media
Instagram 101 (113:53)
Creating Graphics for Social Media and Marketing Materials
BONUS: Expert Interview: Using Video in your Social Media with Beth Ryan Powers (41:38)
BONUS: Expert Interview: Instagram for your Doula Business with Neha Awasthi (33:41)
BONUS: Expert Interview: Harnessing the Power of the 4 "Neighborhoods" on Instagram with Sue B. The Instagram Expert (24:25)
FACEBOOK BONUS: Expert Interview: Using Facebook in your Doula Business (45:47)
Using Instagram to Connect with LOCAL clients (hashtag strategy) (57:33)
BONUS: Expert Interview with Molly Cahill - 3 Ways to use Instagram to Attract your Local Dream Client (62:20)
Simply your Content Planning Process (61:59)
FACEBOOK ADS - (41:58)
Creating & Communicating with your Email List
Creating & Communicating with your Email List (19:56)
Using Events to Boost Your Business
Mocktail Parties (22:23)
Promoting your Doula Business at Community Events
Creating & Sustaining Postpartum Support Groups with Kerry Ingram of Community Supported Postpartum - (39:00)
Using Support Groups to Grow your Doula Business - Laura Siddons of The Nesting Place & Long Island Doula Association (35:09)
BONUSES! Expert Interviews
Why You Need a Good Website (and How to do it) with The Website Doula (41:23)
"SEO (Search Engine Optimization) for Your Doula Business" with Sarah Juliusson, of the Website Doula (51:35)
How to Use Pinterest to Drive Thousands to your Website without Paying For Ads with Melanie of Returning to Birth (36:15)
"Harness the Power of Your Cycle in Your Doula Business" with Kate Northrup (28:43)
Reflective Listening - A Doula's Super Power (34:20)
SEO (Search Engine Optimization) for Doulas 2.0 (36:43)
Google My Business (70:54)
Instagram! with Amber Wilson, Social Media Strategist (64:31)
Imposter Syndrome - with Brooke Markevicius (35:17)
Dealing with Perinatal Loss - with Amy Peterson (48:04)
How to Offer Virtual Postpartum Doula Support
Setting up Virtual Postpartum Doula Sessions (Technically) (10:11)
What to Cover During Virtual Postpartum Doula Sessions (9:01)
How to use Acuity Scheduling to book calls & accept payments (11:19)
How to use Zoom for Virtual Face to Face Calls (4:35)
How to Add a PayPal Button to your website to accept payments (5:10)
Testimonials - Tips on getting the best testimonials
Testimonials (50:54)
Adding Sleep Consultant to Your Doula Business
Adding Sleep Consultant to your Doula Business (45:16)
Creating Online Courses to Grow your Impact and Income
Creating Online Courses to boost your Impact and Income (89:20)
How One Doula Created an Online Course (and retired her husband!) (47:48)
Website
Blogging - How to Drive Traffic to your Website (29:21)
Copywriting (30:23)
Teach online with
Relationship Marketing (Networking) with Danielle Eaton
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